Repost Linkedin : https://www.linkedin.com/posts/yacine-bekka_datamanagement-dataquality-digitaltransformation-activity-7041700222892167169-P0JI?utm_source=share&utm_medium=member_desktop
Data Management: PR Talk vs. Reality
Ever noticed how sometimes companies boast about their data-driven strategies in public relations, but behind the scenes, their data management practices tell a different story?
In PR: “Thanks to our successful digital transformation, we are a data-driven company leveraging AI to innovate and grow.”
In Reality: “We don’t need data quality management, our data is already good. And why do we need to document our data?”
I believe the issue stems from a lack of clarity. Being data-driven or achieving digital transformation is not an end in itself; it’s merely a means (for all my marketing folks out there: it’s a feature, not a benefit).
For me, the real questions should be:
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What does your company want to accomplish?
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How can data help move towards those goals?
From there start small and iterate
But if you chase buzzwords, that’s what you’ll get in the end… buzzwords.
